Did you noticed YouTube’s logo?
You Tube updated its logo by extracting the word “Tube” from the play icon and combining it with “You” as one single word. The play icon is much brighter and the type was not left untouched, it also received it’s own treatment. The type is much bolder allowing it to compliments the bright red icon.
As a designing company, we encourage businesses to get a logo guideline to keep a record of the changes your logo may have in the future.
We also advise to get two logos made. One for print, the other for online use. Keep in mind that we are no longer limited to print, but are open to display our logos in different environments. This also, includes having a guideline for your logo if you plan to use it on different color backgrounds.